Writing for New Media

Monday, April 17, 2006

History and Influences

Last week I talked about keeping up with fashion lingo. More importantly, if you want to have a better grasp on what you are buying its always a plus if you understand the modern of history in fashion.
Different decades come in and out of vogue, each year a new twist is put on something that was originally popular in the 1960s, 1970s and 1980s. Also many of the major designers have been around since as far back as the ‘50s; there is Oscar de La Renta, Karl Lagerfeld, Lilly Pulitzer and so many more.
Knowing history is especially important if you are going vintage shopping. Sometimes different designers were more significant during a certain decade. For instance Gucci was very big in the ‘70s as was Diane von Furstenberg’s wrap dress. Buying those items that were from that time period would be much more expensive than if they were from the ‘80s or ‘90s.
Fashion has changed so rapidly yet it still references its past in the most modern pieces. It is also important to know up and coming designers, and who those designers cite as influences. For instance you can see a lot of the ‘70s in Marc Jacobs’ design and Michael Kors’ design.

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